About Us
Our Story: From Self-Exploration to Empowering Leaders
Solutions that achieve results
At Asatoma, our philosophy is rooted in continuous personal and organisational improvement.
Even our name reflects this purpose, drawn from a Sanskrit mantra meaning:
“May I not dwell in illusion, but move towards reality.”
The origins of Asatoma can be traced back to 2007, when Simon and Carla first met.
What began as a shared exploration of self-awareness, personal insights, and life lessons soon evolved into a deeper journey, one that reached into the very aspects of human growth many shy away from.
Their conversations about identity, purpose, and the deeper meaning of human behaviour revealed a clear calling: to share their knowledge and experience more widely.
This opportunity came to life by combining Simon’s expertise in management consulting, organisational transformation and leadership, with Carla’s depth of knowledge in psychology, communication strategies, interpersonal dynamics and behavioural insights.
Together, they built the foundations for Asatoma’s personalised leadership development programmes that integrate business acumen with a profound understanding of human behaviour.
The journey of self-exploration participants experience through our development pathway is one both Simon and Carla have undertaken themselves, making it deeply authentic.
By weaving together authentic leadership training, personalised development pathways, and strategies for sustainable organisational growth, Asatoma goes far beyond conventional training.
The result is not just professional skill-building, but lasting change for individuals, leaders, and organisations alike.
Meet The Founders

Dr Simon Devereux
Simon’s career journey spans from management consulting to designing and supporting organisational and leadership change. With a blend of business expertise and psychological insight, Simon has helped individuals at every level, from emerging talent to senior executives.
His own personal development journey brings authenticity and depth to every programme, ensuring that our leadership development pathways resonate on both a personal and professional level.
By weaving together insights into human behaviour, personalised leadership training, and organisational growth, Simon ensures that Asatoma’s offerings go beyond standard courses. Instead, they deliver transformative leadership development programmes that create lasting impact for individuals and organisations alike.

Carla Devereux
Carla brings a blend of psychology, business development expertise and knowledge of human language and behaviour patterns. With her insight into interpersonal dynamics, communication strategies and motivation techniques, she helps women strenghthen their voice, their presence and their influence.
Carla’s expertise adds depth to our women in leadership development programmes, creating a supportive environment where participants learn to communicate authenticallly, navigate challenges with confidence and build meaningful personal and professional relationships.
Her work ensures that women not only grow as individuals but also feel empowered to drive change in their organisations and communities.




















